Hisense Won “The Best Global Image Top 20” & Annual Top 10 Case Award

Hisense Won “The Best Global Image Top 20” & Annual Top 10 Case Award

 

On November 3rd, the 2020 Chinese Enterprises’ Overseas Performance Survey Report was published at the Chinese Enterprise Global Image Summit by CIPG, Hisense ranks TOP 10 in “The Best Global Image Top 20” for 6 consecutive years. Hisense awarded Outstanding Cross-Culture Cases with Chinese home appliance enterprises opens the Japanese market and win Annual Top 10 Case Award.

 

The Summit was guided by the Publicity Department of the CPC Central Committee, SASAC of the State Council and National association of industry and commerce, hosted by China Foreign Languages Publishing Administration and organized by China Report. It aims to further enhance the brand and international influence of enterprises with wide influence in the industry. The 2020 Chinese Enterprises’ Overseas Performance Survey Report (The Belt and Road) was published at the summit, and Hisense awarded “The Best Global Image Top 20” with a score of 104.25, rank Top 10 in the list.

 

Hisense has been adhering to brand building for many years, and persists in the parent brand positioning of “Hisense, trusted for years, making reliable Hi-Tech a reality in your home”. Hisense has become a brand with warm and trust that can deeply interact and integrate with the local market, and the microcosm for Chinese enterprises going abroad. Through the implementation and communication of long-term brand strategy, with efforts of generations, Hisense dream of a century-old brand will eventually come true.