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  • Hisense in Chinese connotes an ocean-like broad vision and credibility that Hisense always values. The English name Hisense is composed of “high” and “sense”, which connote Hisense’s persistent pursuit of high technology, high quality and high taste. Hisense brand was recognized as a Famous Trademark in China by the State Administration of Industry and Commerce on January 5, 1999. Founded as Qingdao No.2 Radio Factory in 1969, Hisense has now developed into a multibillion dollar global conglomerate, which has two listed companies (Hisense Electric Co., Ltd. (600060), on the Shanghai Stock Exchange, and Hisense Kelon Electrical Holdings Company Ltd. (000921), on the Shenzhen and Hong Kong Stock Exchanges); owns three famous trademarks (Hisense, Kelon and Ronshen); and provides a wide range of products and services including “multimedia”, “home appliances”, “telecommunications” and ”information technology”. Adhering to its development strategies stressing sound technological foundation and robust operation, Hisense expands its business into high-end industries and also into the top tiers of those industries through continuous technological research and development. It is making unremitting efforts and developing successive innovations together with its 60,000 employees around the world for the same dream---developing Hisense into an enduring enterprise and global brand.

    Hisense adheres to the development strategy of "high-tech, high-quality, high level of service, and creating an internationally famous brand". The company sets the industrial structure optimization as the base, technological innovation as the driving force, and capital operation as a lever, by which Hisense has seen rapid growth. The company constructed the 3C framework led by home appliances, communication, and information, with its leading products in TVs、air conditioners、refrigerators、mobile phones、moulding、fiber optical transceivers and intelligent traffic management systems. The sales revenue in 2010 was $9.5 billion, increasing 13.85%; overseas sales revenue reached $1.4 billion, increasing 39%.

    In June 2008, Hisense was selected by the Central Propaganda Department and State-owned Assets Supervision and Administration Commission of the State Council (SASAC) as one of the top ten models for state-owned enterprises. And it was awarded as the most respectable enterprise in China for four times.

    As one of the first state-level innovative enterprises and China’s pilot research and development center of state-level innovative enterprises, Hisense has the state-level technological center, the digital multimedia technology laboratory (a national key laboratory) and a postdoctoral research institute. Hisense is the technology industrialization base in the national 863 Program and the software industry base in the national Torch Program. Hisense has R&D centers in Qingdao, Shenzhen, Shunde, Beijing, USA and Europe. The scientific and highly efficient technology innovation system ensures that Hisense's technological innovation is always in the forefront of the domestic counterparts.

    On June 26, 2005, Hisense developed and marketed the first industrialized China-made digital media processing chip. This historic event was significant in that it was the first time China possessed the independent intellectual property rights to an indigenously produced chip. In 2005, Hisense officially launched China's vector inverter control technology, thus breaking Japan’s high-end technology blockade for China enterprises as long as eight years. In December 2005, in Beijing Olympic procurement tenders of intelligent transportation systems, Hisense defeated the world's strongest rival ranking No.1 in the test for performance and won the bid to provide the 2008 Beijing Olympic Games intelligent traffic management, investment and construction projects. At present, Hisense intelligent transportation products in the domestic urban intelligent signal management system has occupied 20% of share, Intelligence System in the Rapid Transit (BRT) market share is over 70%, creating the world’s No.3 Intelligent Transportation System - HiCon. What’s more, in September 2007, China color TV industry’s first LCD module production line was officially put into operation at Hisense. In July 2008, Hisense launched China's first LED LCD TV and is among the world's five enterprises to apply the large-size LED backlight LCD TV modules to products. In 2009, leaded by Hisense, LED International Standard was been made, it represents the groundbreaking of the history in Chinese enterprise.

    On June 26, 2005, Hisense developed and marketed the first industrialized China-made digital media processing chip. This historic event was significant in that it was the first time China possessed the independent intellectual property rights to an indigenously produced chip. In 2005, Hisense officially launched China's vector inverter control technology, thus breaking Japan’s high-end technology blockade for China enterprises as long as eight years. In December 2005, in Beijing Olympic procurement tenders of intelligent transportation systems, Hisense defeated the world's strongest rival ranking No.1 in the test for performance and won the bid to provide the 2008 Beijing Olympic Games intelligent traffic management, investment and construction projects. At present, Hisense intelligent transportation products in the domestic urban intelligent signal management system has occupied 20% of share, Intelligence System in the Rapid Transit (BRT) market share is over 70%, creating the world’s No.3 Intelligent Transportation System - HiCon. What’s more, in September 2007, China color TV industry’s first LCD module production line was officially put into operation at Hisense. In July 2008, Hisense launched China's first LED LCD TV and is among the world's five enterprises to apply the large-size LED backlight LCD TV modules to products. In 2009, leaded by Hisense, LED International Standard was been made, it represents the groundbreaking of the history in Chinese enterprise.

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    Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in USA, Europe, Australia, Middle East and Southeast Asia. The products are exported to over 130 countries and regions throughout the world. As one of the first state-level innovative enterprises and China’s pilot research and development center of state-level innovative enterprises, Hisense has the state-level technological center, the digital multimedia technology laboratory (a national key laboratory) and a postdoctoral research institute. Hisense is the technology industrialization base in the national 863 Program and the software industry base in the national Torch Program. Hisense has R&D centers in Qingdao, Shenzhen, Shunde, Beijing, USA and Europe. The scientific and highly efficient technology innovation system ensures that Hisense's technological innovation is always in the forefront of the domestic counterparts.

    On June 26, 2005, Hisense developed and marketed the first industrialized China-made digital media processing chip. This historic event was significant in that it was the first time China possessed the independent intellectual property rights to an indigenously produced chip. In 2005, Hisense officially launched China's vector inverter control technology, thus breaking Japan’s high-end technology blockade for China enterprises as long as eight years. In December 2005, in Beijing Olympic procurement tenders of intelligent transportation systems, Hisense defeated the world's strongest rival ranking No.1 in the test for performance and won the bid to provide the 2008 Beijing Olympic Games intelligent traffic management, investment and construction projects. At present, Hisense intelligent transportation products in the domestic urban intelligent signal management system has occupied 20% of share, Intelligence System in the Rapid Transit (BRT) market share is over 70%, creating the world’s No.3 Intelligent Transportation System - HiCon. What’s more, in September 2007, China color TV industry’s first LCD module production line was officially put into operation at Hisense. In July 2008, Hisense launched China's first LED LCD TV and is among the world's five enterprises to apply the large-size LED backlight LCD TV modules to products. In 2009, leaded by Hisense, LED International Standard was been made, it represents the groundbreaking of the history in Chinese enterprise.



    Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in USA, Europe, Australia, Middle East and Southeast Asia. The products are exported to over 130 countries and regions throughout the world.